xera Communications.

“Too often, we have seen changes being made, new programs developed, new products being launched – every one of them worthwhile and every one of them likely to add value to our business – simply failing to gain traction. It seems to me the one thing that let those programs down was the quality of the communications. I know it sounds obvious but unless everyone – and I mean everyone – receives a clear message about what we are trying to achieve, we will fail.”

Brian is right – communication activities, particularly within projects involving change, are of paramount importance. We believe that, to be effective, communications must be:

  • Simple – the message must be presented in language that recipients can relate to.
  • Meaningful – the message must contain information that is relevant to the recipient.
  • Specific – the message must contain information that relates to the subject.
  • Timely – the message must be presented with sufficient lead time to enable processing and response.

At Xera, we have created training materials, comprehensive end user communications plans, seminar presentations and blog content. We have access to designers who can produce eye-catching communications artefacts. We have the skills and technology to produce high quality voiceovers and other soundtracks, including access to a large range of talented voice artists.

We specialise in taking your message and making it accessible to your audience.

What are your communications pain points?

How can Xera help you to eliminate them?

Communications Case Study

A State Government Health Department had been working on the development of an intensive care clinical information system for several years and, having reached the deployment phase of the program, made the decision to appoint a senior Xera consultant into a Change and Communications Management role. One of the key aspects of this role was to understand the full deployment program and to develop an End User Communications Plan and Message Pack that encompassed that program. This involved developing the individual messages on behalf of project staff and hospital management, to be distributed to medical and nursing staff and a range of other roles within an affected hospital. It was quickly determined that a “one size fits all” approach, where every affected person receives exactly the same messages via an email distribution list, would not provide the level of engagement that was required for success. Additionally, we understood that, with changes being made in the section of the hospital where patients are at their most vulnerable – the intensive care unit – we needed to ensure that the patients and their families were also included in our communications planning.

The resulting plan and message pack was presented to the Steering Committee in the early stages of the deployment phase and, whilst occasional fine tuning was required to ensure accuracy of the messages as changes occurred throughout the deployment, the plan was endorsed and adopted for the entire five months of the deployment activity. To quote a member of the Hospital Executive and the Project Steering Committee, the plan and message pack was “the best communications plan that I have ever seen”.

A templated version of the plan and message pack was developed and will be used at the other 42 hospitals to be deployed during the next two years.

Maybe it’s time for you to change how YOU approach communications within your business. We are Xera and we look forward to hearing from you soon.