“Too often, we have seen changes being made, new programs developed, new products being launched – every one of them worthwhile and every one of them likely to add value to our business – simply failing to gain traction. It seems to me the one thing that let those programs down was the quality of the communications. I know it sounds obvious but unless everyone – and I mean everyone – receives a clear message about what we are trying to achieve, we will fail.”
Brian is right – communication activities, particularly within projects involving change, are of paramount importance. We believe that, to be effective, communications must be:
- Simple – the message must be presented in language that recipients can relate to.
- Meaningful – the message must contain information that is relevant to the recipient.
- Specific – the message must contain information that relates to the subject.
- Timely – the message must be presented with sufficient lead time to enable processing and response.
At Xera, we have created training materials, comprehensive end user communications plans, seminar presentations and blog content. We have access to designers who can produce eye-catching communications artefacts. We have the skills and technology to produce high quality voiceovers and other soundtracks, including access to a large range of talented voice artists.
We specialise in taking your message and making it accessible to your audience.
What are your communications pain points?
How can Xera help you to eliminate them?